Explore Uganda: An Adventure of a Lifetime
Discover the Pearl of Africa Tourism Expo (POATE)
The Pearl of Africa Tourism Expo (POATE) is an annual event showcasing Uganda’s unique attractions, promoting the country as a prime destination for tourism investment, partnerships, and cultural exploration.
This event brings together tourism operators, travel agents, hospitality stakeholders, and investors from around the globe, creating a dynamic platform to promote Uganda’s brand as “The Pearl of Africa.”
A Celebration of Uganda’s Tourism Potential
Each year, the expo features different themes such as:
- Eco-tourism
- Cultural tourism
- Adventure tourism
Through interactive exhibits, cultural performances, and B2B meetings, POATE offers a rich, immersive experience of Uganda’s tourism landscape. It also places a strong emphasis on sustainability and responsible tourism initiatives.
Strategic Impact and Global Relevance
In the face of a growing global tourism market, POATE plays a vital role in:
- Enhancing Uganda’s global competitiveness
- Strengthening Uganda’s brand as a top African tourism destination
- Building capacity in the tourism sector
- Attracting investment in tourism-related projects
- Promoting sustainable tourism to benefit local communities
Save the Date: POATE 2025
The Pearl of Africa Tourism Expo (POATE) 2025 is expected to be held from 21st to 24th May 2025 at Speke Resort and Convention Centre, Munyonyo, Kampala.
