Explore Uganda: An Adventure of a Lifetime

Discover the Pearl of Africa Tourism Expo (POATE)

The Pearl of Africa Tourism Expo (POATE) is an annual event showcasing Uganda’s unique attractions, promoting the country as a prime destination for tourism investment, partnerships, and cultural exploration.

This event brings together tourism operators, travel agents, hospitality stakeholders, and investors from around the globe, creating a dynamic platform to promote Uganda’s brand as “The Pearl of Africa.”

A Celebration of Uganda’s Tourism Potential

Each year, the expo features different themes such as:

  • Eco-tourism

  • Cultural tourism

  • Adventure tourism

Through interactive exhibits, cultural performances, and B2B meetings, POATE offers a rich, immersive experience of Uganda’s tourism landscape. It also places a strong emphasis on sustainability and responsible tourism initiatives.

Strategic Impact and Global Relevance

In the face of a growing global tourism market, POATE plays a vital role in:

  • Enhancing Uganda’s global competitiveness

  • Strengthening Uganda’s brand as a top African tourism destination

  • Building capacity in the tourism sector

  • Attracting investment in tourism-related projects

  • Promoting sustainable tourism to benefit local communities

Save the Date: POATE 2025

The Pearl of Africa Tourism Expo (POATE) 2025 is expected to be held from 21st to 24th May 2025 at Speke Resort and Convention Centre, Munyonyo, Kampala.

POATE